"Absolut, which has a history of supporting art projects has created a new online virtual "gallery" showcasing Helmut Lang's "Alles Gleich Schwer". The online gallery will exist for three months @ Absolut.com/HemultLang. In the gallery you can zoom in on pieces and look at them from different angles. From the site you can also download and print exhibition posters. It's an interesting experiment and it seems suited to Helmut Lang's first solo institutional art exhibition which showcases the same lean, angular and industrial aesthetic seen in his fashion lines."
Information Courtesy Of: Luxist.Com
Visit The Online Gallery Here: Aboslut.Com/Helmutlang
CHRIS LIVE AKA SHAKER SAYS: I've long been a fan of Helmut Lang's brand and was disappointed to learn that he'd stepped away from the company bearing his name in 2005. This Austrian born designer's style has always been very minimalistic and, in some cases, severe, so, upon discovering that he was an active artist, I kind of knew what to expect from his work.
The virtual gallery and the preview of this installation collaboration with Absolut looks amazing and I L.O.V.E. the idea of eradicating the barriers between artist and consumer and presenting this exhibition to the public via the world wide web. I might have to download some pieces myself yo. Who has access to an industrial, poster print producing sized high-resolution color printer? Anybody? LOL.
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