BBC Presents: Imagine Jay-Z: He Came, He Saw, He Conquered AKA Jockin' Jay-Z The Movie.

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"Imagine Jay-Z serves up a beginner's guide
BBC1
by KEITH WATSON - Wednesday, October 29, 2008


If by any chance you'd been buried under a rock for the past two decades and had never heard of this thing called rap, then Imagine Jay-Z: He Came, He Saw, He Conquered would have served as a serviceable introduction. To the rest of us, it was an insult to our intelligence.

Isn't it time the BBC sorted out its arts coverage so someone deep into the subject gets the gig? Instead, there's Alan Yentob imagining he's bringing BBC1 up to speed with an intro to Jay-Z that ran: 'If there's one rapper you need to know about, it's him.' That 'if' spoke volumes: can you hear him saying: 'If there's one soprano you need to know about, it's her?'

Rap has won a massive worldwide audience, but it's only just arrived in Yentob world, so he served up a beginner's guide to Jay-Z, inspired by the Glastonbury storm in a teacup, that only scratched the surface. To his credit, Jay-Z treated non-questions such as: 'You must have loved language?' with good grace. But he looked like he was wondering what clown he was talking to.

Some sharp live footage and neat clips - Barack Obama referencing Dirt Off Your Shoulder on the campaign trail - made it worth persevering with. So what's next for Yentob? Death metal? 'You must have loved noise'"

Information Courtesy Of: Metro.Co.Uk


CHRIS LIVE AKA SHAKER SAYS: Ummmmmmmmmm, yeah, this Alan Yentob guy does lay it on a little thick when talking about his over-the-top admiration for Jay-Z, but I do L.O.V.E. compelling documentaries and this qualifies as good viewing mate. Cheers!