6 years ago
"Gucci, Fendi present first children's collection in Florence
Thu Jun 24, 2:29 pm ET
FLORENCE, Italy (AFP) – Gucci and Fendi, two of Italy's largest fashion brands are launching their first full children's collections, entering a sector that has weathered the global downturn better than others.
Gucci, owned by French luxury conglomerate Pinault-Printemps-Redoute, will present its Gucci Kids line at its historical Firenze boutique as the Pitti Bimbo international childrenswear fair, running from June 24 to 26, kicked off on Thursday in the Tuscan city.
The line, aimed at children from newborn to age eight includes shoes, dresses, accessories and sunglasses created by Gucci star designer Frida Giannini.
Historical family fashion house Fendi, owned by French luxury group LVMH, had already presented an incomplete line for babies and is now fielding a collection designed by Fendi heiress Silvia Venturina Fendi at Pitti.
The collection is a partnership with Italian company Simonetta, which has already worked in the past with designer Roberto Cavalli on children lines.
As the economic downturn bit hard into luxury apparel and fashion spending throughout 2009, childrenswear was not spared, but it weathered the crisis better than others and perspectives for growth seem to be pointing up.
In a downturn, "adults are likely to give up spending on clothes for themselves before they give up buying for children," Michelle Strutton, a senior analyst at research firm Mintel told AFP."
"Lafayette recently celebrated their 7th anniversary and as usual, they have gotten together with many of the brands they stock. More details on the other collaborations will be revealed later but the first to drop are the t-shirts made in conjunction with DJ Clark Kent and Paulie's, an inhouse brand from Vinnys Styles. A simple typographic graphic is the result and the colorway draws inspiration from the previously released DJ Clark Kent sneakers. There is a black body and white body prepared each with Lafayette logo in neon green font and gray shadow screen printed on the front. Back neck features the Paulie's logo and left sleeve is printed with DJ Clark Kent logo in the same neon green and gray colorways. One more note for those who are feeling these designs is that a cap version of these looks to drop as well soon. Stay tuned for more information."