The New Dope. Boy. Magic. Crewnecks = The 4 Crack Commandments.

The First Lady Of LiveStyle Says: After reading the Dope.Boy.Magic watermark, Y.O.U. should already know what I'm going to say. From my understanding, these magnificent sweatshirts are limited to approximately 40 pieces. Y.O.U. can mark my words, at $40 a piece these crewnecks are going to sell out like cooked crack (And thats if they haven't already)! Message To Dope. Boy. Magic.: Yall might have to re-up pronto. Somebody get the connect on line 1 ... lol.

My Broseph Joseph has been putting in sweat, blood, and tears to get these printed in the confines of what he calls the "trap house". If Y.O.U. are in the Chicago area, do yourself the ultimate favor and head over to the Leaders flagship store in Wicker Park and see if he's still got some left. Or hit him up on Twitter @JoeFreshGoods. Either way, act fast! I've said it before and I'll most certainly say it again: Early Is Never Early Enough!

Signing Off...
Aisha

The Clipse x Play Cloths Present: One Day In The Tree House Baggin' Up "A Sticky Business".

Baggin Up "A Sticky Business" from Play Cloths on Vimeo.

Co-Editors Note: Compare that to this....

Part 1.

Making a brand .... Dope boy Magic from Joeseph Robinson on Vimeo.

Part 2.

How to buy. from Joeseph Robinson on Vimeo.

All I'm going to say is that I am disappointed with the Clipse. My brother @JoeFreshGoods said it best, "Good artists copy. Great artists steal." The concept behind Dope Boy Magic was to create a brand based off things that shaped our culture growing up in the urban community. The line symbolizes the era of style, art, culture from 1981-1992. Everything about Dope Boy Magic was set out to be innovative and fun, from how the product was sold to the packaging it comes in.

Now whether this "Sticky Business" video was done before or after Dope Boy Magic was put into production is questionable, but I find it ironic that the Clipse video surfaced shortly after they had an in-store at Leaders. S-m-h... Now Y.O.U. tell me what Y.O.U. think.

Signing Off...
Aisha