"Simmons, as in the infamous Simmons Family which includes lines such as Kimora Lee Simmons for Hello Kitty, Simmons Men's Collection, Brown Sugar by Justine Simmons, and the iconic Green Malachite bracelet which gives back to the Diamond Empowerment Fund. The bracelet, above, comes in three sizes at $125 and has a little gold diamond charm containing a small rough diamond - very classy, chic, and perfect for your environmentally conscious friends and relatives.
The Diamond Empowerment Fund, to which 50% of all Rough Diamond and Malachite Green bracelet profits go, is an international non-profit organization which raises money for educational programs in Africa. Feeling green? Click here to learn more and find out how you can help."
Information Courtesy Of: Luxist.Com
Available online Here: Simmonsjewelryco.Com
Visit The Official Diamond Empowerment (D.E.F.) Fund Website Here: Diamondempowerement.Org
CHRIS LIVE AKA SHAKER SAYS: In the best case scenarios, immense wealth provides a person with not only increased access to material goods, but, more importantly, introduces them to greater global information and often inspires their heretofore dormant benevolent side. Ever the empathetic entrepreneur, Russell Simmons, has discovered a new hustle and has taken thinking "green" in a new direction.
Launched in 2007, the Diamond Empowerment Fund (NOTE: Yes, the initials do spell "DEF". Pay attention, this is how Y.O.U. successfully expand and evolve a brand my man.) offers both charity and raw clarity with their rough diamond Green Malachite bracelet - perfect for the sophisticated tree hugging Hippie in your life ... lol. All jokes aside, this is worth your while and your dollar for soooooooooo many reasons. Good shit.