"The next showcase for new music? YouTube
ATLANTA, Georgia (AP) -- -- When Ludacris' manager wanted to create buzz for his client's upcoming CD, he went directly to YouTube.com. But instead of releasing a flashy video for Ludacris' song "Let's Stay Together," Chaka Zulu just uploaded the track directly to the site with a just picture of the rapper as accompaniment.
"You actually get to visualize the music," said Zulu, who is also co-founder of Ludacris' Disturbing tha Peace label. "Even if it's not a real video, music is emotion. Music has a concept and theme."
Though YouTube is known as the Internet's greatest video warehouse, it's becoming known as the place to find new music, no video needed. Put in the name of your favorite artist and there's chance that besides an assortment of their videos, you'll find a song with perhaps just a picture or a montage of photos to accompany it -- and it still gets thousands of views.
If anyone wants to hear Akon's remake of Michael Jackson's "Wanna Be Starting Something," it's there. Someone yearning for the new Guns N' Roses track "Shackler's Revenge" or T.I.'s new release "Live Your Life" featuring Rihanna, all it takes is a quick search of their name and song title. No problem. While some of the songs are posted directly by an artist's camp, others are uploaded by fans eager to share and discuss new music by their favorite act.
DJ Sickamore, who was director of A&R at Atlantic Records for two years and now has his own entertainment management company, says YouTube is a simpler way to listen to music on the Internet.
"Other file hosting sites have too many steps," said DJ Sickamore. "If I like a song, I can hear it instantly without any problems. You definitely have to take advantage of this tool."
Zulu first noticed the power of YouTube sans video two years ago when he posted Ludacris' song "War with God" with just the rapper's picture as a visual on the site. Soon after, Zulu's BlackBerry was bombarded with text messages.
"It had the Internet going crazy," recalled Zulu. "I was getting tons of messages about how they loved it. I didn't know that many people heard it.
"It's a viable marketing tool for us now," he added."
Read The Full Story Here: CNN.Com
CHRIS LIVE AKA SHAKER SAYS: The evidence is overwhelming. In fact, my entries on this blog and your much valued readership is an addition to this Youtube marketing approach and simply the whole "new media" model in general. Y.O.U. can, and probably should, read the article in it's entirety, but my homie Sickamore sums it up quite nicely. Basically, today's world is completely geared towards greater convenience and personalization ... point, blank, period.
Fuck what they say about Hip Hop being "dead" or whatever yo. Remember: As Baron von Rothschild (of the richest family in the world whose banking exploits supply central funding to the Illuminati ... yeah, those Rothschilds) is famously quoted as saying, "Buy when there's blood in the streets, even if the blood is your own". See, when everybody else (READ: Pussies) has contracted an S.T.D. (S.cared T.o D.eath) and are too shook to make a move, that is the perfect time to invest in anything - even music - and get in for pennies on the dollar my nig. Oh yeah, shout out and much credit goes to the homie Nately for sending me this article like (Cue Arnold Schwarzenegger voice as Douglass Quaid in the classic film "Total Recall") 2 weeks ago ... lol. Thank Y.O.U.! Holla @ ya boy in BK!.
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