Curtis x Co. Watches Get 50/50 L.O.V.E.

"Curtis & Co. Watches

Posted Nov 6th 2008 2:01PM by Annie Scott
Filed under: Apparel, Timepieces

You've probably heard of Curtis & Co. watches. They've been seen on everyone from 50 Cent to Paris Hilton, to Stuart Scott on ESPN. They list famous wearers here, on their "Awristocrats" page.

Their collections all start with the words "Big Time," and include Air (in blue with black casing at right), Ice, Hers, and Limited Edition pieces like a gorgeous rectangular watch celebrating the new golden age of Dubai.

Are these watches "Big Time?" Yes. Each watch has a beautifully crafted face, multiple first-rate functions, and there is an extensive selection of straps in different colors and textures. Curtis & Co. makes exquisite and stylish watches for gifts or to be seen wearing."

Information Courtesy Of: Luxist.Com


CHRIS LIVE AKA SHAKER SAYS: Woooooooooooow! Upon 1st learning of Curtis & Co. and their burgeoning watch brand, I jumped the gun and was completely dismayed by the prospect of 50 Cent preparing to further upset the fine watch to crap watch ratio with the introduction of yet another hastily unveiled underwhelming timepiece. Y.O.U. know the type - loaded with small diamonds and possessing even tinier complications ... lol. How happy was I to learn that the Curtis & Co. brand was not in any way, shape or form associated with Curtis Jackson, but is rather the eponymous company founded by world renowned businessman and publishing magnate Curtis Wong.

In the interest of full disclosure, I neither own nor do I know anybody who owns 1 of these watches currently and, as such, I'm just all super opinionated based on pictures and what not ... lol.

I have witnessed such trendy timepiece phenomena before with Technomarine and, to a much greater degree in both style and pricing, the Jacob & Co. watch. Of the aforementioned companies neither succeeded in accomplishing the nearly impossible feat of integrating into the old money nobility of chornometer movements and Swiss mechanisms, but Technomarine and Jacob & Co. have each carved their respective niches in the highly competitive world of contemporary watches. I forsee a similar outcome for the Curtis & Co. brand.

The fact is that, for discerning watch connoisseur's (particularly in the midst of this global recession), a company's provenance and history of superior quality is far more impressive and valuable than any shiny new "flash in the pan" watch company's aggressive advertising campaign could ever be. True story.

Now, none of this is to say that the Curtis & Co. watches are not excellent timepieces, in fact, I very much like what I have seen thus far, but, realistically, I couldn't see myself dropping anything more than 5 stacks on 1 of these bad boys. The guiding light that provides the overriding mandate for Livestyle is truth and a commitment to placing our world in it's proper perspective ie: I don't bullshit homie ... lol. I mean, what kind of a friend would I be to Y.O.U. otherwise? That's right, it's only right.