Sunday, February 15, 2009

LiveStyle Essential Viewing DVR Reminder: CNBC Presents: "NEWBOs: The Rise Of The Black Overclass" - 02/26/09 @ 9PM x 1AM EST.


"CNBC's "NEWBOs: The Rise of America's New Black Overclass," is an original one-hour primetime documentary about the growing wave of young black multimillionaires coming out of the sports, media and entertainment industries. This project examines the rise of "Newbos," -- young black athletes, entertainers, and creative entrepreneurs – who, with the right amount of financial literacy, collaboration, intergenerational mentorship and social awareness, could have a profound, positive impact on black America. The special, hosted by Wall Street Journal reporter and CNBC correspondent Lee Hawkins, who coined the term "Newbo," is based on Hawkins' forthcoming book of the same title.

Newbos captures the pressures and prominence of the fascinating Newbo class and includes data about the wealth and financial impact of black athletes and entrepreneurial black music moguls in America. Contradicting old-guard leaders who assert that Newbos offer little to the black community as a whole, Hawkins puts the spotlight on the entrepreneurial, social and charitable efforts of several Newbos and their contagious financial power. The documentary offers behind-the-marquee stories on several high-profile Newbos, including NBA superstar LeBron James, Major League All-Star Torii Hunter, The Williams brothers of Cash Money Records, Dallas Cowboy star Terrell Owens, billionaire entrepreneur and Newbo pioneer Bob Johnson and musician, Multiplatinum gospel star Kirk Franklin, and television network owner Wyclef Jean.

There are more black multimillionaires and potential billionaires in the United States than ever before, and a startling new black overclass has emerged out of these three industries, generating billions of dollars of income per year. While there is no shortage of coverage of the unfortunate realities of black America-such as crime, incarceration rates, and wealth disparities-this is the first analysis of the growing number of self-made young black multimillionaires and the impact fast-wealth has on them and others that surround them."

Read The Full Story Here: CNBC.Com


CHRIS LIVE AKA SHAKER SAYS: As a young sophisticate adept @ both navigating the streets and, increasingly, making a name for myself as a savvy business minded man in these corporate suites, the stories and profiles by Wall Street Journal reporter/CNBC correspondent Lee Hawkins in "NEWBOs: The Rise of the New Black Overclass" (and his forthcoming book of the same name) sound like the type of tales that I want to hear more of homie.

I aspire to reach such impressive financial heights and I have no doubt that these features will encompass the entire inspirational, intellectual and cautionary scope of lessons that this new information brings. In light of that, my only complaint is that a 1 hour documentary (NOTE: Actually, with commercials included, shows like this can be whittled down to approximately 40 minute programs) is not enough time to cover all of the ground necessary when addressing this often ignored segment of our population - this CNBC special is so special that it should have been a series ... lol. Be that as it may, this is still mandatory Livestyle viewing. Seriously, I expect to read some good essays from yall after this program airs! LOL. Holla @ ya boy in BK!


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