Friday, July 10, 2009

The Adidas x Def Jam Collabo DJ Bag = Not For Douche Bags.

"Adidas and Def Jam are celebrating this Year with a big collaboration, 60 Years of Soles and Stripes and 25 Years of Def Jams. We just received this DJ Bag which is the first piece of this collaboration. The Bag has room for 30 LP's , is made of 100% polyester and has one small bag at each side and one at the front."

Information Courtesy Of: Schuh-You.Com

Available Online Here: Schuh-You.Com

CHRIS LIVE AKA SHAKER SAYS: Admittedly, much of the Livestyle ethos is based on my personal nostalgia for Hip Hop as I experienced it in New York City during my incomparable formative years. My romanticism of the recent past, however, is not all hyperbole with emphasis on the "hype" ... lol.

No, I came of age @ a time when only real niggas could rock dookie chains and rings (NOTE: Whatever foolhearty notion of "swagger" that Y.O.U. have please believe that, in those days, no amount of it could have spared Y.O.U. from the wolves) and being a part of the music industry meant being a member of a system that 99% of loyal Hip Hop fans had no idea about nor any real inclination to discover - an album's cultural value and impact had no direct correlation to the precious metal plaques, or lack thereof, that adorned it's respective record label's walls. To that end, owning ANY piece of promotional clothing from a major record label was, in the words of The Clipse and Kanye West, "Kinda Like A Big Deal" and there was no bigger deal than Def Jam.

Yes, the empire that Russell Simmons and Rick Rubin launched from an N.ew Y.ork U.niversity dorm room in the early 1980's had come to represent the best that Hip Hop had to offer and, to be aligned with that on any level, was something special my nig. Listen, Hip Hop was barely out of it's "cottage industry" stage back then and, to a kid who stole promo stickers from the legendary (and, now, long gone) Beat Street record store on Fulton Street in Brooklyn USA and/or painstakingly peeled them off of random lampposts and crosswalk signs throughout the city, a person wearing ANY official Def Jam gear looked as if they knew Russell Rush personally - whether that was in fact the case or not.

Anyway, even though I am not a DJ and, honestly, have no real use for this limited edition commemorative Adidas x Def Jam DJ Bag, I simply had to profile this dandie! Adidas is celebrating 60 years of successfully running this track shit - and more - and Def Jam is still standing after 25 years of being a pioneer in the rap game. Feel free to drop $140 USD on this DJ carry-all ... nobody could blame Y.O.U. homie. Good shit!

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