LIVESTYLE EXCLUSIVE: Great advances in neuroscience and, specifically, brain wave imaging, have allowed Livestyle to capture this amazing picture from Diddy's shiny suit dream bank. Yeah, this photo is an exact rendition of what he wanted for Christmas and New Year's Eve 2009.
P. Diddy offers $15 cab fare for revelers
BY PETE DONOHUE AND BILL HUTCHINSON
Tuesday, December 30th 2008, 12:12 AM
Rap impresario and vodka pitchman Sean (Diddy) Combs wants New Yorkers to party on New Year's Eve, so he's offering to pay for the cab-fare to help tipsy revelers get home safe.
The hip-hop honcho and Ciroc premium vodka will announce Tuesday they are teaming up with the city Taxi & Limousine Commission to give away thousands of free cab rides to ring in 2009.
"New York is the world's most iconic New Year's Eve city, so let's lead by example and show everyone that a sophisticated holiday celebration doesn't just end when the ball drops, but when everyone gets home safely," Combs said.
Thousands of $15 debit cards that can be redeemed for single taxi rides will be handed out by Ciroc street teams in Times Square and in Chelsea beginning at 11 p.m. Wednesday night.
The cards will be doled out until 3 a.m. New Year's Day, or until the supply runs out.
Information Courtesy Of: NYdailynews.Com
CHRIS LIVE AKA SHAKER SAYS: This guy is a class act! Of course this is an enormous publicity stunt, however, I will refrain from using the adjective "shameless" to describe this offer because I really do think that this is the perfect hybrid of marketing and trying to make a difference. I will say this though, with his bid to pay 1 million dollars to turn the New Year's Eve Times Square Ball a festive shade of Ciroc blue (the video is below) having been respectfully declined (READ: ignored) by Mayor Bloomberg, the homie Diddy came back with this free cab ride voucher campaign immediately. Sean Combs made sure to get his heavy slice of the promo pie for New Year's Eve 2009. This man plays for keeps yall! Respect the hustle.
Diddy's Promotional Plea Video:
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