I guess that, in the absence of genuine "flyness", Kanye West will continue to pass as the arbiter of cool for some people. He's alright, but he's not real. I do like this commercial though. Absolut has continuously created cutting edge print ads and now they are applying the same aesthetic to television and film. Too bad I don't drink Vodka that much and, when I do, it's NEVER Absolut. No harm, no foul.
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