Monday, August 31, 2009

Helloooooo Ladies: The Mary J. Blige x Gucci For FFAWN "Twirl" Watch = Flip The Script For A Righteous Cause!



"Mary J. Blige and Gucci Team Up for a New Watch to Benefit Singer's Charity


Queen of R&B, Mary J. Blige, and Gucci creative director Frida Giannini have partnered on an original watch design to benefit Blige's charity, the Foundation for the Advancement of Women Now (FFAWN).

A variation on Gucci's much celebrated "Twirl" watch, the limited edition timepiece has the ability to transform from wristwatch to sleek bracelet with a quick flip of the case.

The Gucci for FFAWN Twirl is all-black with Gucci's signature monogram pattern and ring of diva-worthy black diamonds.


"Mary J. inspires all of us with her songs and now her commitment to the empowerment of disadvantaged young women," says Giannini. "We're proud to support [her] foundation."

A portion of the sales from the $1,895 watch (engraved with the words "Gucci for FFAWN") will go to the organization, which aims to help women bounce back from traumatic experiences and realize their goals through career development and personal growth programs, as well as scholarships.

It was founded in 2007 by marketing guru Steve Stoute and Blige, who was once a victim of domestic abuse.

"I am so grateful to Frida and Gucci for their extraordinary kindness and generosity," says Blige.

"By opening their doors to support FFAWN, they will make a real difference in the lives of many young women seeking hope and help. Gucci sets a great example in the luxury world in recognizing its responsibility to give back."

If you're planning a Gucci spending spree, schedule it for September 16 at Gucci's Fifth Avenue flagship in New York City, when a percentage of all items sold will go to FFAWN."

Information Courtesy Of: Stylelist.Com


CHRIS LIVE AKA SHAKER SAYS: Although I am decidedly anti-trend, there are some trends that are a welcome exception to this very discriminating rule. One such happening trend is the almost noble celebrity charity phenomenon (NOTE: I mean, this is just good PR too, right?). Of course rich celebrities could simply donate their money to worthy social causes of their choice, but, that would be a little too easy. No, the preferred and certainly more prudent method of "rakin' in the dough" is to partner with a popular high end brand and create some overpriced item for luxury loving liberals to sink their money into.

To that end, the 411 is that Mary J. Blige and Gucci are set to tag team the mid range timepiece market with the release of their limited edition Mary J. Blige and Gucci for FFAWN "Twirl" Watch. A variation of the much hyped "Twirl" model, this face flipping trinket can transform from an elegant watch bespangled with a bezel of luscious black diamonds to a buttery black signature "GG" monogram bracelet in the flick of a wrist!

With a healthy portion of the proceeds going to Mary J. Blige's FFAWN organization which is dedicated to encouraging and supporting the pursuit of excellence in women whom have fallen on hard times and aspire to beat the odds, @ a list price of $1,895 the Mary J. Blige and Gucci for FFAWN "Twirl" Watch is 1 of the best benevolent buys that Y.O.U. can make. Get a stack ready for the release @ Gucci’s 5th Avenue Flagship Store in NYC on September 16th. Stop playin'! Y.O.U. know what time it is!





BONUS:

Really, how surprised could Y.O.U. truly be that I would find an intriguing way to include a relatively innocous reference to Ralph Lauren Polo into this entry? Well, that's not exactly quite right. Actually, the "Rakin' In The Dough" alusion was to early 90's Hip Hop act Zhigge and the bashment tinged remix of their classic song of the same name. Once Y.O.U. feast your eyes on this video though, you'll dig where I'm coming from. I aint never been a Lo-Life, but, I damn sure live a life of Lo. Here's a little historical charity for my loyal Livestyle contingency. You're welcome. You're ALL welcome!

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