"Gucci is planning to open flash sneaker stores in the coming months.
“Gucci Icon-Temporary is that method. The flash sneaker store will touch down in six or seven locations around the world where tastemakers gather, such as Art Basil Miami Beach, staying open for two or three weeks in each spot. The first stop on the tour will be Crosby Street in SoHo on Oct. 23. Other stops will include London, Berlin, Paris, Hong Kong and Tokyo.
Gucci Icon-Temporary units will feature 18 exclusive sneaker styles — 16 for men and two for women. Incorporating classic Gucci design elements such as the GG logo and a stylized version of the Gucci red-and-green web detail, each shoe has an embroidered “Limited Edition” label inside and a silver or gold metal dog tag hanging from the laces. Leather tags on shoe laces can be customized and embossed with a shopper’s initials.”
Not only will the stores feature limited edition footwear, they will also introduce a collaboration sneaker with DJ and music producer Mark Ronson.
“A new Gucci Ronson version will be introduced at every leg of the itinerant project. Icon-Temporary sneakers are priced from $500 to $1,400, and Gucci Ronson shoes, $500 to $600.”
CHRIS LIVE AKA SHAKER SAYS: Homegrown terrorism has never looked so good! Gucci is the latest in a long line of brands to utilize the fashion "flash bomb" that is the pop-up shop and have recruited celebrity trendoid DJ to the stars, Marc Ronson, whom, when not fighting the losing battle of making Wale a respected household name and/or breaking up lovers quarrels between his sister Samantha Ronson and Lindsey Lohan, is, apparently, quite the avid sneaker head with a few choice designs on his agile mind.
The brainchild of Gucci Creative Director Frida Giannini, these sneaker-only Gucci-Icon Temporary installments will pop-up in 18 world class cities across the world starting with the official product launch @ the Crosby Street outpost location in SoHo Manhattan, NY on October 23, 2009.
Boasting a standard (for Gucci footwear) price point of anywhere between $500-$1,400 per trainer and a range of 18 different styles (NOTE: 16 for men and 2 for women) these "GG"'ed up kicks are destined to become collectors items for connoisseurs of luxury cool. Can I kick it? Yes, Y.O.U. can!
BONUS:
The brainchild of Gucci Creative Director Frida Giannini, these sneaker-only Gucci-Icon Temporary installments will pop-up in 18 world class cities across the world starting with the official product launch @ the Crosby Street outpost location in SoHo Manhattan, NY on October 23, 2009.
Boasting a standard (for Gucci footwear) price point of anywhere between $500-$1,400 per trainer and a range of 18 different styles (NOTE: 16 for men and 2 for women) these "GG"'ed up kicks are destined to become collectors items for connoisseurs of luxury cool. Can I kick it? Yes, Y.O.U. can!
BONUS:
While certainly not the most recondite of my many splendored references, my Tribe Called Quest inspired "Can I Kick It" name drop could simply not go unacknowledged. I owe Y.O.U., the loyal Livestyle reader, so much more ... I owe Y.O.U. 1 of my favorite Hip Hop songs EVER! You're welcome. You're ALL welcome!
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