"Gucci, Fendi present first children's collection in Florence
Thu Jun 24, 2:29 pm ET
FLORENCE, Italy (AFP) – Gucci and Fendi, two of Italy's largest fashion brands are launching their first full children's collections, entering a sector that has weathered the global downturn better than others.
Gucci, owned by French luxury conglomerate Pinault-Printemps-Redoute, will present its Gucci Kids line at its historical Firenze boutique as the Pitti Bimbo international childrenswear fair, running from June 24 to 26, kicked off on Thursday in the Tuscan city.
The line, aimed at children from newborn to age eight includes shoes, dresses, accessories and sunglasses created by Gucci star designer Frida Giannini.
Historical family fashion house Fendi, owned by French luxury group LVMH, had already presented an incomplete line for babies and is now fielding a collection designed by Fendi heiress Silvia Venturina Fendi at Pitti.
The collection is a partnership with Italian company Simonetta, which has already worked in the past with designer Roberto Cavalli on children lines.
As the economic downturn bit hard into luxury apparel and fashion spending throughout 2009, childrenswear was not spared, but it weathered the crisis better than others and perspectives for growth seem to be pointing up.
In a downturn, "adults are likely to give up spending on clothes for themselves before they give up buying for children," Michelle Strutton, a senior analyst at research firm Mintel told AFP."
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CHRIS LIVE AKA SHAKER SAYS: Smart! Smart! Smart! The Gucci and Fendi Childrenswear Collections are guaranteed to win. I am honestly surprised that, particularly during this global economic meltdown, more luxury firms have not ventured into the almost always profitable childrenswear market. FACT: Parents L.O.V.E. to trick on their kids ... period.
Unveiled just days ago @ the Pitti Bimbo International Childrenswear Fair in the Tuscan city of Florence, Italy, both Gucci and Fendi have just tossed down a Diaper Genie® of a gauntlet that is sure to make members of the playboy Playtex® jet set very proud! Already celebrated the world over by *Cue Snooty Uptown Jamaican Accent* "stoosh" mothers for their monogram laced baby carriers, the Gucci children's line (NOTE: Under the masterful design direction of Frida Giannini) has now been expanded to include dresses, shoes and accessories. The Fendi firm had already presented an incomplete line, still in it's infancy (NOTE: I know, I know ... that was the Kraft® Easy Mac® of cheesy puns ... lol) that was focused on the babies, but will likely grow mature into a full range incorporating many of the designs that Fendi heiress Silvia Venturina Fendi presented @ Pitti.
While the truly affluent have remained largely insulated from the recent financial woes and can AND will most likely snatch up these top tier toddler threads as soon they debut on store shelves later this year, it is the conspicuous consumer whom might be the biggest fan of these luxury children's collections. This shit is gonna take the hood by storm! LOL! Message To The Fashion Forward Dope Boy Dad's And Fly Baby Momma's: Pre-order your child's 2011 Easter outfit TODAY! Boosters and credit card scammers, start your engines!
Unveiled just days ago @ the Pitti Bimbo International Childrenswear Fair in the Tuscan city of Florence, Italy, both Gucci and Fendi have just tossed down a Diaper Genie® of a gauntlet that is sure to make members of the playboy Playtex® jet set very proud! Already celebrated the world over by *Cue Snooty Uptown Jamaican Accent* "stoosh" mothers for their monogram laced baby carriers, the Gucci children's line (NOTE: Under the masterful design direction of Frida Giannini) has now been expanded to include dresses, shoes and accessories. The Fendi firm had already presented an incomplete line, still in it's infancy (NOTE: I know, I know ... that was the Kraft® Easy Mac® of cheesy puns ... lol) that was focused on the babies, but will likely grow mature into a full range incorporating many of the designs that Fendi heiress Silvia Venturina Fendi presented @ Pitti.
While the truly affluent have remained largely insulated from the recent financial woes and can AND will most likely snatch up these top tier toddler threads as soon they debut on store shelves later this year, it is the conspicuous consumer whom might be the biggest fan of these luxury children's collections. This shit is gonna take the hood by storm! LOL! Message To The Fashion Forward Dope Boy Dad's And Fly Baby Momma's: Pre-order your child's 2011 Easter outfit TODAY! Boosters and credit card scammers, start your engines!
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