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Givenchy launched a new fragrance for men, PLAY, featuring Justin Timberlake as the face and embodiment of the PLAY lifestyle. PLAY was inspired by the lifestyle of today’s man, characterized by freedom of action and freedom of movement. The PLAY fragrance is available in EDT and Intense EDT, formulated by Emilie Coppermann and Lucas Sieuzac under the direction of Givenchy’s ‘brand nose’ Francoise Donche. It’s a modern yet timeless scent that embodies its era with style. The ad campaign, shot by photographer Tom Murno, takes inspiration from Justin Timberlake’s real life. JT fits perfect, still looking hot.
PLAY EDT exudes a powerful presence with top notes Bergamot, Mandarin Orange, Bitter Orange, Grapefruit; middle notes Amyris Wood, Black Pepper, Coffee Flower; and bottom notes Vetiver, Patchouli.
PLAY Intense is charismatic and captivates with its sweet, caressing nature with top notes Bergamot, Mandarin; middle notes Amyris Wood, Pink Pepper, Coffee Flower; and bottom notes Labdanum, Tonka Bean, Vetiver, Patchouli.
PLAY is available now at Macy’s, Nordstrom, Dillard’s and Sephora.








"The Play Cloths Fall 2009 Collection has finally arrived at select Play Cloths retailers in the United States, including Standard, in Atlanta, Georgia. Here is a look at some of the cut and sew pieces from the clothing line brought to you by The Clipse. Some dope pieces include a Black and Red cardigan, two hoodies, and a polo; all of which feature what has now become signature logos and graphics from the brand. You can pick up your favorite pieces from the Play Cloths Fall 2009 Collection now at select retailers and Standard."


"Sort of like getting two expensive watches for the price of one very expensive watch right? No, not quite, but you do get a "day" and "night" side for both the evening and daytime character of the timepiece. Piaget always like to play around with luxury designs when it comes to the Limelight series. Not being particularly en vogue right now among women's watches, I found it interesting for them to release a reversible watch. The timepiece has two complete dials, each with its own Piaget 56P quartz movement that is independently adjustable. Theoretically you have a watch with two timezones as well.
The watch case is in 18k white gold with a "hidden" time adjuster for each movement. There are three versions of the watch. Two with a black satin strap, and the cream of the crop model with the white gold and diamonds chains (six vertical ones that connect on each of the two ends) bracelet (total of 680 brilliant cut diamonds for this Haute Joaillerie version of the Limelight Twice watch). Both dials are off-centered and about as easy to read and Piaget could have made them (meaning bring you phone as a back up clock). The dauphine hands help though while looking stately, and the "night" side with the Roman numerals is probably the easier to read, but both sides quite pretty to look at. This watch just might be the cure for that "I can't spend big during the recession" problem you've been having lately. It is about now during mention of possible economic upswings after a long recession when big spenders get tired of not spending cause it was politically incorrect to do so."